Nature Made Gummies Launch

The challenge Nature Made was facing was how to get Sensory Seekers, their core target, to choose Nature Made’s new gummies. We knew the target was looking for more enjoyable ways to take their vitamins, but ultimately, they wanted to know the vitamins they were taking were working for their body. Our solution was to create a social campaign to generate excitement over the launch of Nature Made’s new gummy vitamins. We partnered with lifestyle experts who traveled to Scottsdale for a brand photoshoot followed by three trips inspired by our new product need states.

Three women. Three gummy varieties. Three destinations.

Nature Made teamed up with influencers to inform like-minded consumers about their benefit-focused gummy vitamins and how they fit their unique lifestyles. Our influencers set out on three unique adventures inspired by three gummy need-states — an active adventure featuring Nature Made’s Daily Energy gummies, a spa getaway with their Hair, Skin and Nail Beauty gummies and a rest & relaxation retreat with their Melatonin gummies.

Our Mural

We partnered with renowned mural artist Alex Brewer to create a unique, brand-inspired art-installation at the famous Saguaro Scottsdale Hotel. This mural acted as the backdrop for our photoshoot in which we gathered ownable social content.

Surprise & Delight

This pop-up art installation and photoshoot included exciting brand interactions for guests, including lobby signage, a free morning juice bar and product giveaways.

Social Promotion

We used the content generated during our Scottsdale photoshoot to flood the social channels of Nature Made and our lifestyle experts; inspiring audiences to take on new adventures and experiences.

Our program was divided into three 2-week segments with each segment focusing on a different influencer and gummy need-state. We kicked-off all segments with Nature Made brand posts introducing each product and influencer. Influencers then “took-over” the Nature Made brand account showcasing trip and product attributes and benefits throughout their journey. Influencers and our mindbodygreen partner simultaneously posted their trips and product experiences on their personal channels, as well.

mindbodygreen Editorial

After Scottsdale, we sent each of our influencers out on an adventure unique to their desired Nature-Made need-state. Their experiences were captured in partnership with mindbodygreen media group.

Sylvie Esmundo, who’s a mother of two, embarked on a Rest & Relaxation Retreat in California’s Marin Headlands with Nature Made Melatonin gummies.

Adventurer Holly Johnson got a boost of energy for her Active Adventure with the help of Nature Made’s Daily Energy gummies.

Yoga instructor and wellness expert Nikki Sharp set out to Joshua Tree in California to find beauty from the inside with the help of Nature Made’s Hair, Skin and Nail Beauty gummies.