Web Design
The following websites were full redesigns. We worked closely with a team of writers, directors, user experience designers and developers to give each site a facelift to match their brand’s new aesthetic and to improve the sites’ UX experience and functionality.
Fleischmann’s Yeast
The Fleischmann’s Yeast website was extremely outdated and it didn’t portray the brand as the experts they are. It was a very popular site with high traffic but with an 80% bounce rate it was telling us that the content and presentation weren’t appealing. Then quarantine hit and interest for yeast shot through the roof. Time was of the essence to launch the new site before the holiday 2020 baking season!
Karo Corn Syrup
The Karo website was obsolete, we needed to provide a user-friendly experience with simple navigation and easy-to-find content. Karo was looking to increase their brand equity and ongoing engagement as well as appear within organic search results for consumers actively seeking relevant information about Karo or baking with corn syrup. We redesigned the site with new photography, and video content for 10+ core recipes.
Casa Noble Tequila
Casa Noble completely reimagined themselves as a tequila brand for the modern luxury consumer and needed a website to match their new image. They strive to push the boundaries of what it means to be a tequila worthy of sipping and savoring. From a new bottle design and the refined quality of the liquid, to their messaging, Casa Noble now embodies their new tequila consumers, who have inspiring authentic experiences and stories worth sharing.
Mazola Corn Oil
Mazola wanted to reach more of their "health balancer” target who was seeking an overall healthier lifestyle. We redesigned the website to provide heart-healthy education while still being a versatile cooking ingredient. The site included photography of custom recipes that ranged from appetizers, grilling, baking and everyday dinners.
Fleischmann’s Yeast
Agency: Upshot Agency
Creative Director: Michelle Horne
Associate Creative Director: Hannah Lesko
Art Director: Madison Asher
Copywriter: Danny Fury
Senior UX Design: Suzanne Deveney
Web Developer: Eric Solner
Karo Corn Syrup
Agency: Upshot Agency
Creative Director: Michelle Horne
Associate Creative Director: Hannah Lesko
Art Director: Madison Asher
Junior Copywriter: Morgan Barnett
Senior UX Design: Suzanne Deveney
Web Developer: Eric Solner
Casa Noble Tequila
Agency: Upshot Agency
Associate Creative Director: Hannah Lesko
Junior Art Director: Mason Galecki
Junior Copywriter: Morgan Barnett
Senior UX Design: Suzanne Deveney
Web Developer: Persistent
Mazola Corn Oil
Agency: Upshot Agency
Senior Creative Director: Kenny Friedman
Associate Creative Director: Hannah Lesko
Art Director: Madison Asher
Copywriter: Danny Fury
Web Developer: Eric Solner