Nature Made Social
Nature Made reached out to our team to be one of the agencies to develop social content for their Instagram and Facebook platforms focused on their key segments and social pillars: Brand, Nutrition, Vitamins and Lifestyle. Our approach was to deliver health and wellness inspiration and education while celebrating the relevant benefits of Nature Made products in relation to social holidays. To improve engagement, we employed more animation and shifted away from their stock and static imagery to custom-created, brand-owned imagery with a more organic feel. Nine of the top 12 post with the highest engagements in 2020 were developed by our team.
My copywriter and I created this social content while working remotely from home. As the social world is fast-paced and ever changing, we tasked with creating roughly 24 posts every two months. All content was concepted, propped, styled and shot in my apartment.
